Philip Kotler, John Bowen, and James Makens, Marketing for Hospitality and Tourism, Prentice-Hall, 1996. Philip Kotler, Irving Rein, and Donald Haider, Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations, The Free Press, 1993. (Revised in 2009 as Philip Kotler, Bruce Wrenn and Norman Shawchuck, Building Strong Congregations). Philip Kotler, Norman Shawchuck, Bruce Wrenn, and Gustave Rath, Marketing for Congregations: Choosing to Serve People More Effectively, Abingdon Press, 1992. Philip Kotler and Eduardo Roberto, Social Marketing: Strategies for Changing Public Behavior, The Free Press, 1989. Irving Rein, Philip Kotler, and Marty Stoller, High Visibility: The Making and Marketing of Professionals into Celebrities, Dodd, Mead, & Co., 1987. Clarke, Marketing for Health Care Organizations, Prentice-Hall, 1987. Philip Kotler, The New Competition: What Theory Z Didn’t Tell You About – Marketing, Prentice-Hall, 1985. Philip Kotler and Karen Fox, Strategic Marketing for Educational Institutions, Prentice-Hall 1985, 1995. Bloom in the first edition and Tom Hayes joined us in the second edition in 2002).
Philip Kotler, Marketing Professional Services, Prentice-Hall, 1984 (Paul N. Gary Armstrong joined as co-author in 1990. Philip Kotler and Keith Cox, Marketing Management and Strategy: A Reader, Prentice-Hall, 1980.
It was revised in 1992 and published by Prentice-Hall with the addition of K. Philip Kotler and Gary Lilien, Marketing Models, Harper & Row, 1983. Gary Armstrong joined as co-author in 1989.) Philip Kotler, Principles of Marketing, Prentice-Hall, 1980. Alan Andreasen joined as co-author in 1986. Philip Kotler, Strategic Marketing for Nonprofit Organizations, Prentice-Hall, 1975. Schultz, Simulation in Social Administrative Science: Overviews and Case-Examples, Prentice-Hall, 1972. Philip Kotler, Harold Guetzkow, and Randall L. Philip Kotler, Marketing Decision Making: A Model-Building Approach, Prentice-Hall, 1972. Philip Kotler, Gerald Zaltman, and Ira Kaufman, Creating Social Change, Holt, Rinehart, and Winston, 1972. Kevin Lane Keller Joined as co-author in 2006. Philip Kotler, Marketing Management:Analysis, Planning, and Control, Prentice-Hall, 1967.
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